Christophe Odin asks “Multiple or unique print ? What do you think is the best ? Make several numbered prints of an artwork or a unique print ?” (Fine Art Professional Collectors Group, LinkedIn).
I’m a digital painter. The only way I can sell my art is by making a print of the image. This can be to canvas or paper (or even other mediums). Of course, this immediately leads to a disadvantage as the market has not yet come to appreciate the shift in production enabled by the new technology. Prints are seen as “copies” and, therefore, devalued. My approach has always been to produce one, and one only one, print of each piece. This is then signed and sold with a COA attesting it to be an “original”. I think that’s really as close as we, as digital artists, can come to offering “original” work to buyers. The next step down from this is, of course, to offer limited edition prints as happens with photographs. However, the more copies, the less value per copy. The only other avenue for exclusive sales I can think of is actually selling the copyright in the digital image, but I’m not sure if anyone is doing that yet.
Bernd